You should start thinking about audience research and how you are going to gain information from your target audience in relation to the genre of music you are focusing on and the codes and conventions that surround it.
You could use a variety of different techniques to complete and present your audience research such as:
- Interviews - vox pops/voice recordings etc...
- Focus groups
- Questionnaires
- Feedback forms
Complete an audience profile for your video that contains information such as:
- Age group
- Gender
- Hobbies/interests
- Social class?
- Any other information you feel relevant
Once you have gained your information from your target audience you can start to analyse it and discuss how this will impact the making of your own video.